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“#What you need to know about Image SEO to Boost Site Rankings” We’ve certainly all heard the adage that a picture paints a thousand words. Turns out there is some science to this, as a now-classic and often-cited 1986 study found that the human brain processes images up to 60,000 times faster than it would…
“#How To Improve Conversions Using Color Psychology” You must have heard the saying ‘the first impression is the last’ quite a few times in your life. People don’t just say it for the sake of saying it; it holds some truth. All it takes is just a few seconds for your target audience to decide…
“#Digital Marketing – Outsource it or Keep it In-house?” Every day, billions of people use the internet and smartphones. Because of this, digital marketing has become one of the most important aspects of an organization’s overall marketing strategy. What is digital marketing? Digital marketing can mean slightly different things to different people. For example, the…
3 Reasons You Should Be Paying More Attention Towards Backlinking An age-old SEO tactic, link building is simply the process of getting other relevant sites to link back to your web pages. As a digital marketer, you are probably guilty of either undermining the importance of link building or putting it on the backburner assuming…
“#What Should eCommerce Brands Include In Their Digital Marketing Strategy in 2021?” The list of the best digital marketing strategies is changing all the time. As the world changes around us, so too do the ways in which we need to market our brands. Strategies that were popular 5 years ago may no longer be…