Disney and ITV Launch First-of-Its-Kind Alliance, Offering “a Taste” of Each Other’s Content
Disney and ITV will launch a new, first-of-its-kind initiative to carry each other’s streaming services. In the form of a promotional selection, the partnership will be billed as a “Taste of ITVX” and a “Taste of Disney+” on their respective platforms, the companies confirmed Thursday. From Jul. 16, a curated and regularly refreshed selection of…