#Google announces new Display & Video 360 features

#Google announces new Display & Video 360 features

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon. Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view…

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#Google tightens AdSense consent rules for Swiss users

#Google tightens AdSense consent rules for Swiss users

Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards. Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the…

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#Google’s Display & Video 360 API gets two new updates

#Google’s Display & Video 360 API gets two new updates

The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 API – including advertiser-level keyword management and an optimization objective field for insertion orders. The additions. Here’s what’s Rolling out as part of the June…

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#Meta announces major audience targeting and insights update

#Meta announces major audience targeting and insights update

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better. Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made…

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#Meta announces major audience targeting and insights update

#Meta will sunset CrowdTangle in August

Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14. Meta announced that CrowdTangle will be discontinued on Aug. 14, 2024, as the company shifts its focus toward developing new research tools. Until then, users can still access CrowdTangle and its Chrome Extension, with data updating…

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#Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

#Meta apologizes after ad error causes campaigns to overspend by ‘thousands’

Full refunds aren’t guaranteed for affected advertisers, but you can take steps to improve your chances. Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to…

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#TikTok publishes best practice guide for optimal campaign performance

#TikTok publishes best practice guide for optimal campaign performance

The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns. TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we…

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#Hisense Automobile Laser Displays hands-on at CES 2024

#Hisense Automobile Laser Displays hands-on at CES 2024

Hisense recently unveiled its latest products at CES 2024. The company’s array of state-of-the-art technologies, including automobile laser displays and rollable laser TVs, sets new industry standards, offering consumers unparalleled visual experiences. Designer: Hisense Automobile Laser Display: A New Era in Vehicle Technology The Automobile Laser Display, honored with the CES 2024 Innovation Award, is…

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