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Unpack the complexity of Google’s quality assessments with a deep dive into E-E-A-T’s influence on content, domains, and entities. For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind this public-facing narrative is a sophisticated…
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy. In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition…
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers. Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads…