# Cryptocurrency and the rise of the user-generated brand

# Cryptocurrency and the rise of the user-generated brand

“# Cryptocurrency and the rise of the user-generated brand ” In the whirl of excitement and debate over where cryptocurrencies are going and whether they are legitimate, sustainable and prudent investments, there is an overshadowed conversation of interest to those in marketing: Are Bitcoin (BTC), Ether (ETH), Cardano’s ADA, Litecoin (LTC), XRP, Dogecoin (DOGE), etc.,…

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