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Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One. Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream celebrities. The tech-centric sport has…
The first time I saw images of the Rear Wing Chair by Keon-Jo, I genuinely had to look twice. Not because it’s strange, but because it’s so precisely right that your brain takes a moment to catch up with what it’s actually looking at. That wide, sweeping profile. Those curved, grounded legs. The unmistakable geometry…
Over cold drinks in the Florida heat, this TechCrunch reporter watched from the paddock as founders and investors — the rich and the richer — mingled in search of deals. Conversations barely paused, except for the occasional glance at the track where drivers, sealed inside multi-million-dollar machines, chased the chequered flag. F1 weekend is a…
It began life in a college dorm room (well, technically it was 2,700 years ago, but we’ll get to that later), gained a multi-million army on TikTok, and earned a real-world record deal. Now Hollywood is calling. Epic, the musical telling of Homer’s The Odyssey, is getting the movie treatment thanks to Jerry Bruckheimer. Bruckheimer,…
Racing Bulls arrived at the 2026 Japanese Grand Prix wearing a livery that had nothing to do with sponsor placement optimization or brand color refresh cycles, and everything to do with sakura. Designed by Bisen Aoyagi, one of Japan’s most accomplished calligraphers, the Cherry Edition wrapped Lawson and Lindblad’s cars in white, red, and silver…
In the world of Formula-1 world championships are won by the slender margin of milliseconds that turn into big margins after every passing lap. The level of engineering in the pinnacle of Motorsports is unparalleled, and the drivers competing for the top podium step do every little thing that gives them a strategic advantage over…
If Alpine’s 2026 season is about consolidation, about switching to Mercedes power units and clawing back from last place in the Constructors’ Championship, then HakHyeon Lee’s Alpine Horizon concept is the opposite impulse entirely. This is a designer throwing Alpine’s arrow logo onto a closed-cockpit hypercar with a magnetically levitating driver pod, wire-tethered to a…
The LEGO Group announced a multi-year partnership with F1 ACADEMY at the Las Vegas Strip Circuit during the Formula 1 Las Vegas Grand Prix. LEGO Racing debuts in the 2026 F1 ACADEMY season with 20-year-old Dutch driver Esmee Kosterman behind the wheel. Designer: LEGO The announcement brings a toy company directly onto the racing grid…
Formula 1 faces a design reset in 2026. New regulations mandate smaller, lighter cars with 50% electric power: the most significant technical shift in decades. Audi enters this moment not by copying existing visual language but by challenging it. Where competitors layer graphics and sponsor density across every surface, Audi strips to essentials. This matters…
Representational Image For years, Hot Wheels F1 collectors have watched as their grid fell just short of perfection, with Ferrari and Aston Martin models missing from official lineups. That era ends this season. With the 2025 collection, Hot Wheels and Mattel have finally brought all ten Formula 1 teams to the table, closing the gap…