# New name, old problems? Libra’s rebrand to Diem still faces challenges
“# New name, old problems? Libra’s rebrand to Diem still faces challenges ” Facebook-backed Libra Association’s rebrand to Diem looked to quash negative perceptions of the project, but its new name has not changed the regulatory pressures the project still faces. It has been 18 months since Facebook announced that it was looking to launch…