As U.S.-Bosnia Kicks Off, Here Are the Money Winners and Losers of the 2026 World Cup
The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money. Money and monied brands and money people who are trying to monetize things. FIFA projects it will generate $9 billion from this World Cup year, while one study estimates the tournament overall for the three host countries will…