As U.S.-Bosnia Kicks Off, Here Are the Money Winners and Losers of the 2026 World Cup

As U.S.-Bosnia Kicks Off, Here Are the Money Winners and Losers of the 2026 World Cup

The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money.  Money and monied brands and money people who are trying to monetize things. FIFA projects it will generate $9 billion from this World Cup year, while one study estimates the tournament overall for the three host countries will…

Read More
#World Cup 2022: Canada’s cheering section

#World Cup 2022: Canada’s cheering section

“World Cup 2022: Canada’s cheering section” Shot at The Duke of Kent at Yonge and Eglinton in Toronto. (Photography by Daniel Ehrenworth) Amadou Mbaye, 40  Translator Team: Senegal  I was born in Diourbel, Senegal, a small town two hours east of Dakar. Senegal is a soccer-obsessed country, so the sport has always been a big…

Read More
#’I’m only thinking about Qatar.’

#’I’m only thinking about Qatar.’

“‘I’m only thinking about Qatar.’” Every coach dreams of leading their nation to a FIFA World Cup. Few ever do. And none had led both men’s and women’s teams there—until John Herdman came along. In a little more than a decade, the 47-year-old coach from Consett, a hardscrabble town in England’s northeast, has lifted Canadian…

Read More