Ferrari is using IBM’s AI to create F1 superfans

Ferrari is using IBM’s AI to create F1 superfans

Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One.  Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream celebrities. The tech-centric sport has…

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#Liberty Media Fourth-Quarter Revenue Grows Across SiriusXM, Atlanta Braves, F1 Units

#Liberty Media Fourth-Quarter Revenue Grows Across SiriusXM, Atlanta Braves, F1 Units

Liberty Media Fourth-Quarter Revenue Grows Across SiriusXM, Atlanta Braves, F1 Units Liberty Media, the company controlled by billionaire mogul John Malone that houses assets like audio entertainment giant SiriusXM, the Atlanta Braves baseball club and the Formula One racing circuit, reported fourth-quarter financials on Wednesday. Overall revenue at Liberty Media for the year to Dec. 31 came…

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#Red Bull’s battle with Ferrari more ‘respectful’ than Mercedes

#Red Bull’s battle with Ferrari more ‘respectful’ than Mercedes

“Red Bull’s battle with Ferrari more ‘respectful’ than Mercedes” Christian Horner revealed how Red Bull’s battle with Ferrari differs from the team’s 2021 clash with eight-time constructors championship winners Mercedes. Although Max Verstappen defeated Lewis Hamilton last year in a championship battle that went down to the final lap of the closing race, the Silver Arrows took home…

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