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There’s a new buzzy fashion startup in town. Meet Phia, the shopping app founded by Bill Gates’ daughter Phoebe Gates and her Stanford roommate-slash co-founder, Sophia Kianni. Phia searches the web to help users compare the price of fashion items. It’s a mobile app and browser extension that’s essentially “Google flights for fashion,” as the…
Instagram head Adam Mosseri says the company is looking to improve the app’s search functionality, admitting this is an area where Instagram could do more to compete. The remarks, made on a recent episode of the “Build Your Tribe” podcast, come at a time when younger Gen Z users often turn to social apps like…
The financial landscape for Generation Z (those born between 1997 and 2012) has dramatically evolved, presenting unique challenges and opportunities. As the first generation to grow up fully immersed in a digital world, they face both an unprecedented wealth of information and a set of complex financial realities. Navigating student loans, securing a stable income,…
Pinterest created an engaging format with collages last year, which allows users to combine images and cutouts to create new content. The company is now banking on people creating more of them by introducing a Remix feature. Just like the Remix feature on short video apps, such as Instagram and Snap, the idea behind Pinterest’s feature is…
In today’s fast-paced digital world, brands constantly face the challenge of staying relevant to younger consumers. For Gen Z, traditional marketing strategies often fall flat. This age group are as brand-savvy as any top marketer and members of this generation engage in a personal branding project by building online personas that are as integral to…
Bingo night is the new warehouse rave Young people are increasingly turning to activities your grandma used to enjoy. The FADER travels to Las Vegas to figure out the appeal. By Sandra Song Photo by In Pictures Ltd./Corbis via Getty Images Twenty minutes south of the Strip, there’s a fusty old building along a gravel-lined…
Generation Z is a unique generation. They are identified as the first true digital generation to witness a digital world. The internet and social media rule their world, and instant communication is the norm. The ever-growing world of technology has increased the challenges for marketers. Generation Z includes those who were born from 1997 to…
Viewed from a certain angle at dusk, the Statue of Liberty’s noble face — streaked by age, oxidation and pigeon guano — appears as though it’s creased with wrinkles. It’s a fitting metaphor for a nation that, like its leaders, has never been older. By practically every metric, America is aging in profound and unprecedented ways. By…
“You’re Wrong About Gen Z” “Tell me about yourself.” Whenever I hear those four words, my brain flatlines. I scramble for an answer and wonder if there’s anything interesting to say at all. Without exception, my response is the same: every time I’m asked to describe my life, I describe my job. Work has always…
GOP sounds alarm over struggles with Gen Z voters Republicans are urging the party to do a better job engaging with young voters after the GOP saw Generation Z voters cast ballots by large margins for Democrats in the November midterms, making the difference in key congressional and gubernatorial races. While the party has long…