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Viewed from a certain angle at dusk, the Statue of Liberty’s noble face — streaked by age, oxidation and pigeon guano — appears as though it’s creased with wrinkles. It’s a fitting metaphor for a nation that, like its leaders, has never been older. By practically every metric, America is aging in profound and unprecedented ways. By…
For those despairing over the country’s seeming inability to mount a sustained attack against the threat of global warming, a close look at recent polls gives cause for hope. In a simple division along party lines, Democrats favor abandoning fossil fuels, only questioning the speed of the transition, while Republicans say that the U.S. should…
How to Market to a Generation X Target Market Generation X was born between the mid-1960s and the early 1980s. The Generation X target market comprises highly educated, tech-savvy, independent consumers who value authenticity in the brands they patronize. With this information, it is important to understand how to reach out effectively and market to…
“‘Schoolhouse Rock’ co-creator George Newall dead at 88” George Newall, the co-creator of the educational musical cartoon series “Schoolhouse Rock,” has died. He was 88. Newall’s wife, Lisa Maxwell, told the New York Times he died of cardiopulmonary arrest Nov. 30 in a New York hospital. Born June 17, 1934, the advertising executive and jazz…
“Kim Kardashian proves TikTok is ruled by over-40 crowd now” Kim Kardashian is proof you’re never too old for TikTok. The 41-year-old patron saint of social media — who joined the app last week and racked up a few million followers in just a few days — is paving the way for 40-somethings and older…
“#Letters to the Editor — March 18, 2021” The Issue: A 37-year-old woman who was killed by a stray bullet in front of her home in Queens. How many more innocent people, and specifically mothers, is Mayor de Blasio willing to sacrifice in the name of the defund-the-police movement (“Stray shot kills mom,” March 14)?…
“#VP-elect Kamala Harris gives Gen X slackers a taste of success” Kamala Harris isn’t just historic because she’s the first woman, and first woman of color, to be elected vice president. She’s historic because she represents the first time a middle-aged Gen Xer has ever won anything. Though the Pew Research Center says Xers were…