Google scraps new cookie prompt in Chrome

Google scraps new cookie prompt in Chrome

Google’s decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives. Google unexpectedly decided not to implement a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to continue using this targeting technology in the world’s most popular web browser. “We’ve made the decision to…

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Court: Google ‘willfully engaged in anticompetitive acts’

Court: Google ‘willfully engaged in anticompetitive acts’

Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that ‘substantially harmed’ users and publishers. The US Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. After a three-week trial, the court determined that…

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