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When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label. Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the…
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze…
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization. Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following…
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients. Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we…
An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers. Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads…
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label. Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past…
Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6. Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least…
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google AI is now available to select users. The feature enables consumers to generate AI images of products they’re searching – for example “red dress”. Then, they can pick the image they like best, and Google…
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why…
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings. Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both…