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Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification. Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to…
The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon. Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we…
Google changed where Web Stories show in Google Search and Google Discover – a long time coming… Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results. Plus Google made some other availability changes to Web…
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source…
This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge. Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads….
Advertisers must switch to a new bid strategy before commissions (per stay) and commissions (per conversion) are phased out. Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an…
Marketers utilizing the platform are currently facing challenges in updating their payment and credit card details. Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these…
Google denies allegations that it uses underhand tactics to secure its position as the world’s leading search engine Google will face allegations of using underhanded tactics to secure its position as the world’s leading search engine in a jury trial set for September 9, brought by the U.S. Justice Department and a coalition of states….
Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated. Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it…
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing. Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment….