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Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why…
Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings. Google announced a Merchant Center processing update designed to help brands offer customers more precise estimated delivery times. Starting April 9, Google will leverage the minimum and maximum attributes for processing time within your product data for both…
“Don’t remove embedded metadata tags such as trainedAlgorithmicMedia from such images,” Google wrote. Google Merchant Center has clarified that if you use AI-generated images within your Merchant Center feed you must indicate that the image was created using generative AI. Google posted, “If you’re using AI-generated images in Merchant Center, Google requires that you preserve…
Failure to comply with the updated policy could result in the suspension of your Google Ads account. Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a…
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year. Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last…
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses. Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to…
The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google. OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users…
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster. Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP),…
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities. Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within…
YouTube is introducing live stream product tagging, post-only feeds, and the ability to upload videos and Shorts directly from mobile. YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short…