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Saber Interactive‘s Warhammer 40,000: Space Marine II team is developing a AAA game based on a “tentpole” Hasbro intellectual property, Hasbro CEO Chris Cocks said during an earnings call today. “We have many new digital collaborations in the works, but I’m especially excited to announce this one today, being a personal fan of many of…
Hasbro plans to eliminate approximately 1,100 positions amid continued headwinds in the toy business. In a memo to employees, CEO Chris Cocks said while the toy maker has seen some improvements due to a retooled supply chain and improved inventory, the market headwinds “have proven to be stronger and more persistent than planned.” The company…
Toy maker Hasbro has tapped a trio of former Entertainment One execs to head up its newly launched Hasbro Entertainment content studio. The new division to unify film, TV, animation and digital media production will be led by Olivier Dumont as president of Hasbro Entertainment, with Zev Foreman and Gabriel Marano installed as head of…
The big news about the new Transformers movie (not a sentence I envisioned writing while attending journalism school) is that this seventh installment features the first appearance of the Maximals on the big screen. Whether that information means anything to you or not will determine if you’re the target audience for Transformers: Rise of the…
Toy company Hasbro said it will provide an update on the sale of eOne during its current second quarter, which typically runs through the end of June. “The sale process for the eOne TV and film assets is ongoing and we expect to provide an update during the second quarter,” said Hasbro CEO Chris Cocks….
Whip-cracking time will be upon moviegoers once again when the first Indiana Jones movie in decades opens in late June. And collectors and enthusiasts will be able to get their hands on Indiana Jones figures for the first time in decades as well since Hasbro is putting forth toys that will accompany Indy’s return. At…
Hasbro Launches Clue Immersive Instagram Murder Mystery Game Series (Exclusive) Clue, Hasbro’s classic murder mystery game, is being reimagined for the social media age to celebrate the recent launch of the board game’s latest iteration. On Tuesday night, the four-week-long Instagram event launched at a two-hour memorial experience for the game’s famous victim and villain,…
“Official Transformers-themed smartwatch for kids comes with a Qualcomm chip and two cameras” Created by Chinese OEM Xiao Tian Cai (also known as OKII) with official licensing from Hasbro, the Transformers-themed Z8 watch is perhaps the perfect piece of gear for children. It has everything they’d possibly want, from a blue-and-red design that hat-tips Optimus…
Hasbro Puts Entertainment One Film, TV Unit Up for Sale Toy giant Hasbro is set to put Entertainment One up for a possible sale as it explores interest fielded in the film and TV production and distribution unit. “Following our recent Investor Day where we introduced our new branded entertainment strategy, Blueprint 2.0, we received…
“There’s now an official Wordle board game that you can buy to spice up your house parties!” While the app may have gotten acquired and somewhat died down in initial wild popularity, the WORDLE board game provides the same thrill as its virtual counterpart… however, it takes the solo game and turns it into a…