The creator economy’s ad revenue problem and India’s AI ambitions

Admin3 months ago02 mins

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads,…

General Catalyst commits $5B to India over five years

Admin4 months ago05 mins

General Catalyst, a Silicon Valley-based venture firm with more than $43 billion in assets under management, has announced it plans to invest $5 billion in India over the next five years, sharply expanding its push into the country’s startup ecosystem less than two years after merging with local venture firm Venture Highway. The commitment, unveiled…

India’s Sarvam wants to bring its AI models to feature phones, cars and smart glasses

Admin4 months ago04 mins

Indian AI company Sarvam plans to bring its newly released AI models to users by deploying them on Nokia feature phones, cars and its own smart glasses. The company, backed by the likes of Lightspeed, PeakXV, and Khosla Ventures, said at the ongoing India AI Impact Summit in New Delhi that it is using edge…