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“Office workers are TikTok’s biggest unlikely stars in Japan” They’re your run-of-the-mill “salarymen,” as company workers in Japan are called — hard-working, friendly and, well, rather regular. But the chief executive and general manager at a tiny Japanese security company are among the nation’s biggest TikTok stars, drawing 2.7 million followers and 54 million likes,…
“The Ultimate Guide to Influencer Marketing ROI & How to Make Successful Campaigns” You’ve probably noticed platforms like YouTube and Instagram taking over the world recently, right? If you’re a marketer or a business owner, it’s only natural to want a piece of the action and hopefully increase your influencer marketing ROI. You want to…
“I’m a Marilyn Monroe look-alike and get death threats for my beauty” A 23-year-old Marilyn Monroe look-alike said she is no stranger to online hate — and even death threats — from people calling her “fake” and a “narcissist.” With 20,000 Instagram followers, British influencer and model Leylah Dobinson told South West News Service that…
“Teen burn victim becomes unexpected TikTok beauty influencer” A British teen left with horrific burns on more than half of her body has become an unexpected beauty influencer on TikTok, inspiring her vast, new following. Aleema Ali, 18, has clocked up more than 780,000 followers on the social media app, six years after she caught…
“‘Is it fashion or is she just skinny?’ Plus-sized woman tests trends” Dreading the return of low-rise jeans? Well, the trend might be just for “skinny” people — or so says one plus-size influencer. A popular TikToker took emerging fashion trends for a test drive — think low-rise and extreme cutouts — in a now-viral…
“Influencer Iara Ferreira claims she was kicked out of supermarket for being ‘hot’” An influencer has claimed she was kicked out of a US supermarket for being “hot” and wearing revealing clothing. Brazilian woman Iara Ferreira said she was shopping in Miami when a supermarket employee approached her and asked the content creator to leave…
“Sponsored weddings are the new way influencers are saving money” As soon as Yola Robert got engaged last July, she started house hunting, hitting the gym and scouting out her dream wedding venue. Then, she slid into the DMs of her favorite brands. The 29-year-old was set on having an Instagram-worthy wedding, but when she…
“Influencer Emma Hoffstrom sent to hospital from tanning bed” A woman’s experience with a tanning machine left her feeling red in the face. Emma Hoffstrom, a fitness influencer from Sweden, is now healing from severe burns and scars after spending 18 minutes in a “broken” tanning machine at a salon. Hoffstrom posted a now-viral video…
“Herschel Walker’s son claims Kehlani called him ‘a–hole’ at Starbucks” Christian Walker, the 22-year-old son of Georgia Senate candidate Herschel Walker, has accused singer Kehlani of warning a Starbucks barista about the “a–hole” behind her in the drive-thru. Christian, a conservative social media influencer, had noticed that the coffeehouse had LGBTQ pride flags in the…
“5 Influencer Marketing Tools to Find the Perfect Fit for Your Business” Influencer marketing is now more relevant than ever. In fact, the industry grew to an astounding $13.8 billion in 2021. Businesses of all types, sizes, and niches leverage influencer marketing in their promotional strategy to boost brand awareness, facilitate customer loyalty, and increase…