TikTok is testing its own version of Instagram’s ‘broadcast channels’

TikTok is testing its own version of Instagram’s ‘broadcast channels’

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty similar to Instagram’s broadcast channels feature that launched in 2023. Just like with broadcast channels on Instagram, only the creator of…

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Instagram tests a reposts feature

Instagram tests a reposts feature

Instagram is testing the ability for users to repost posts, the company confirmed to TechCrunch on Monday. The move doesn’t come as a surprise, as the social network was spotted developing the feature as far back as 2022. Some users have reported seeing the feature on their accounts, with one noting that users will be…

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Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a…

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