Help, I have been charmed by the iPhone Air

Help, I have been charmed by the iPhone Air

It’s my fifth year in a row writing about Apple’s annual iPhone event, and I have never actually been tempted to buy the latest and greatest iPhone. Like my colleague Julie Bort, I’ve always waited to upgrade my phone until it’s absolutely necessary. But then the iPhone Air came along. I want it. Apple’s new…

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Apple Announces September 9 Event with Interactive Thermal Logo Previewing Hardware Breakthroughs

Apple Announces September 9 Event with Interactive Thermal Logo Previewing Hardware Breakthroughs

Apple announced its September 9 event today with an interactive thermal logo that responds to touch input. The logo transforms from cool blue to warm orange as users drag their fingers across the screen. Apple hasn’t used interactive logos since stopping AR projections in 2023. Designer: Apple The “Awe Dropping” tagline hints at major hardware…

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