#Fanatics searching for brand identity: Jonathan Mildenhall
“Fanatics searching for brand identity: Jonathan Mildenhall” Fanatics, a sports merchandising company with a $27 billion valuation, has brought on the former marketing whiz at Airbnb to help the firm develop a brand identity as it looks to go public next year. The company founded by Michael Rubin in 2011 got its start by selling…