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There’s a unique satisfaction in seeing an iconic car brought to life as a LEGO set. These builds capture the essence of automotive legends, blending intricate design with the hands-on joy of creation. Over the years, LEGO has celebrated some of the world’s most renowned vehicles, turning them into collectible masterpieces for enthusiasts young and…
A little over a month back, Jaguar gambled on pretty much any goodwill it had among its customer base with a rather odd rebrand. Not only did the company cease production of all existing cars in 2024, they decided to do a hard pivot to EVs with a rebranding that was less about automobiles and…
Call me old-fashioned, but I don’t understand why companies are so quick to throw away their entire brand heritage. Images of what seems like the new Jaguar EV have surfaced online just hours before the company officially launches the car, and merely days after its disastrous rebranding effort. The rebrand came after Jaguar cryptically announced…
Jaguar XJS is one classic car that retains its distinct charm even after decades of going out of production. British tuning company Tom Walkinshaw Racing known for creating renowned performance car restomods has now focused attention on the XJS. Meet the TWR Supercat, a stunning racy version of the XJS announced just in time for…
The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’. I didn’t have a Jaguar rebrand in my 2024 bingo cards, but honestly, this year has been curveball after curveball, hasn’t it? The British luxury automobile brand just unveiled its rebranding, characterized by 4 new elements that make up Jaguar’s…
“#Jaguar becomes latest automaker to go fully electric” Enlarge Image Jaguar Land Rover’s bold new concept vehicle, Project Vector, has been unveiled as part of the company’s Destination Zero journey, offering its vision of an autonomous, electric, connected future for urban mobility on February 18, 2020. Getty Images for Jaguar Land Rov Luxury automaker Jaguar’s…