#CBC Execs Talk Inclusive Storytelling to Reflect Changing Canada: “We Have to Double Down”
CBC Execs Talk Inclusive Storytelling to Reflect Changing Canada: “We Have to Double Down” Top Canadian Broadcasting Corp. programmer Barbara Williams didn’t flinch from touching Canada’s third rail — acceptance of the country’s increasing cultural diversity and inclusivity — when she pitched local advertisers at her Winter Upfront presentation on a “reset” so the public broadcaster can remain…