Seth Green and Matt Senreich Turn Failed ‘Robot Chicken’ Sketch Into Hellbent Cocktails Brand
Today marks the hard launch of Hellbent Cocktails. The line — described as a high-alcohol by volume, ready-to-drink canned cocktail brand “built for geek culture and great times” — comes from Seth Green and Matt Senreich and brand builder PJ Loughran. The first two are longtime close friends and business partners best known as the co-creators…