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Is your link building paying off? We’ve built 25,000+ links using an ROI-focused approach, and here’s why you should, too. Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget…
See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits. Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and…
Bridge the gap between creative campaigns and journalistic needs with these proven PR outreach techniques. Crafting PR campaigns that stand out to journalists while driving SEO value is more challenging than ever. To succeed, brands must move beyond generic pitches and undercooked ideas, focusing instead on tailored strategies that resonate with journalists, meet editorial needs,…
Choose the right link building agency to avoid SEO mishaps, unlock growth opportunities, and ensure lasting success in a competitive market. There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing…
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies. Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In 2025,…
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions. In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my couch when…
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here’s how to use digital PR for real results. Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This…
Guest blogging has been a staple off-page SEO marketing strategy since time immemorial. When external websites accept guest posts, those articles become sources of backlinks that directly benefit the sender’s website. However, many guest bloggers and websites overlook the fact that guest posts benefit both parties. Case in point: I recently submitted a guest post…
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation. Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural…
Buying backlinks can seriously harm your SEO performance. Here’s how to avoid penalties and losing traffic. A surprising 92% of SEOs and link builders believe their competitors are buying backlinks, according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of…