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One day in November, a product strategist we’ll call Michelle (not her real name), logged into her LinkedIn account and switched her gender to male. She also changed her name to Michael, she told TechCrunch. She was partaking in an experiment called #WearthePants where women tested the hypothesis that LinkedIn’s new algorithm was biased against…
A team of North Korean IT operatives behind 31 fake identities has been linked to the $680,000 hack of fan-token marketplace Favrr in June. A small team of North Korean IT workers — linked to a $680,000 crypto hack in June — have been using Google products and even renting computers to infiltrate crypto projects,…
While LinkedIn users seem to have embraced AI, there’s one area that’s seen less uptake than expected, according to CEO Ryan Roslansky: AI-generated suggestions for polishing your LinkedIn posts. “It’s not as popular as I thought it would be, quite frankly,” Roslansky told Bloomberg. When asked why, he argued that the “barrier is much higher”…
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest…
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization thousands…
What’s next in B2B advertising? Dive into Google’s market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more. You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search,…
LinkedIn’s new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights. LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before…
LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers….
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches…
LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads. LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to help businesses expand their…