Tag: Looking for better customer engagement value? Be more strategic on social media

“#Looking for better customer engagement value? Be more strategic on social media” Credit: Thomas Ulrich/ Pixabay The more interactions and connections a firm’s social media marketing strategy generates, the more customer engagement value it brings. In a new study, Fang Fang Li and Jorma Larimo from the University of Vaasa and Leonidas Leonidou from the…