Meta adds dynamic overlays to Advantage+ Catalog ads

Meta adds dynamic overlays to Advantage+ Catalog ads

Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping. Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the…

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Meta rolls out ads globally on Threads feed

Meta rolls out ads globally on Threads feed

Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities. Meta’s text-based social platform is now monetizing its 300 million monthly active users Meta’s standalone app Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January….

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Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization’ of Facebook

In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a…

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Facebook cracks down on spammy content by cutting reach and monetization

Uncovered emails showed how Meta struggled to keep Facebook culturally relevant

With the first week of Meta’s antitrust trial behind us, documents shared by the U.S Federal Trade Commission (FTC) offered more insight into Meta’s internal struggles to keep Facebook relevant. In emails from 2022, Meta executives mulled different visions for Facebook’s future to boost its success, acknowledging that its cultural relevance was decreasing.  Fast-forward to…

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