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Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations. Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few weeks ago, this change ensures compliance with global privacy regulations while maintaining the ability to gather insights that optimize…
This is for advertisers in the EEA, UK, and Switzerland. Failure to comply by May 5 could disrupt campaign performance and data tracking. Microsoft Advertising is ramping up enforcement of its user consent policies for advertisers targeting users in the EEA, UK, and Switzerland. Starting May 5, all advertisers using Universal Event Tracking (UET) must…
Users report seeing search pages dominated by ads with minimal organic content. Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor of sponsored content. The details: Users are reporting search result pages with at least seven paid advertisements. One or two organic results are…
The Local business tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising. Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention….
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. Details: The feature appears as a dropdown option next to ad…
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more. Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach decision-makers and…
Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials. Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The…
Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration. Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more granular control over their automated campaigns while introducing LinkedIn’s professional targeting data —…
Microsoft Clarity’s new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic…
Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks. Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products…