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What does it take for an ad campaign to become a marketing blockbuster? In this fractured attention economy, no longer does it suffice to be a pretty face hawking miracle creams, luxury SUVs or top-shelf spirits. CMOs are following the movie publicity playbook by hiring Hollywood-founded agencies (Ryan Reynolds’ Maximum Effort, Ben Affleck and Matt Damon’s Artists…
Online creators and their business models were on our mind this week after mega-popular YouTuber MrBeast announced that his company is buying fintech startup Step, followed by Hollywood studios sending a flurry of cease-and-desist letters to ByteDance over the launch of its new video generation model Seedance 2.0. Those seemingly unconnected headlines suggest a media…
YouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem added over $55 billion to the U.S. GDP and created more than 490,000 full-time jobs. However, many YouTubers have reduced their reliance on ad revenue and brand…
Top YouTube creator MrBeast is worried about AI’s impact on creators’ livelihoods, despite having dabbled with using the technology himself. On Monday, the creator posted his concerns on social media, where he openly wondered how AI-generated videos could affect the “millions of creators currently making content for a living.” “Scary times,” he added. MrBeast, whose…
Your 401k is suffering. The billionaires are fighting. The gamers are imperiled. Not even the penguins on McDonald Island, where no humans reside, have been spared. But at long last, 26-year-old YouTuber and chocolatier MrBeast has weighed in on President Donald Trump’s controversial plan to impose sweeping tariffs on imports. Jokes aside, the prolific YouTuber…
The massive YouTube reach of Jimmy “MrBeast” Donaldson seems to have translated some to Prime Video. The Amazon-owned streamer says some 50 million viewers worldwide have watched Beast Games, a competition series co-created and hosted by Donaldson, in its first 25 days of release (which includes the first half of a 10-episode season). Prime Video…
The intro of “The Pure and the Damned,” an Iggy Pop-featuring cut from Daniel Lopatin’s Good Time soundtrack, is featured in the latest upload from the YouTube titan. L: Daniel Lopatin (Oneohtrix Point Never), photo by Andrew Strasser & Shawn Lovejoy/Joe Perri. M: Mr. Beast, thumbnail from “Face Your Biggest Fear To Win $800,000” via…
Jimmy Donaldson, who’s known on social media as MrBeast, is opening up about the mental toll of being one of the most popular content creators. A day before winning creator of the year at the 2023 Streamy Awards for the third year in a row, MrBeast wrote on X (formerly known as Twitter) that “in order to…
MrBeast was the big winner at the 2023 Streamy Awards on Sunday night. MrBeast (real name Jimmy Donaldson) won two awards out of the five he was nominated for: creator of the year and collaboration for his rock, paper, scissors video with Dwayne “The Rock” Johnson, “Surprised he didn’t pick rock every time.” Kai Cenat…
The Streamy Awards are promising big moments at their 13th annual ceremony on Sunday, including performances from Swedish duo Icona Pop to a reunion of Smosh comedy creators Ian and Anthony. But for presenter, drag star and podcast host Shea Couleé, the onstage moment she is most excited about is the appearance of TikToker Dylan…