Can the creator economy stay afloat in a flood of AI slop?

Can the creator economy stay afloat in a flood of AI slop?

Online creators and their business models were on our mind this week after mega-popular YouTuber MrBeast announced that his company is buying fintech startup Step, followed by Hollywood studios sending a flurry of cease-and-desist letters to ByteDance over the launch of its new video generation model Seedance 2.0. Those seemingly unconnected headlines suggest a media…

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MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry

MrBeast says AI could threaten creators’ livelihoods, calling it ‘scary times’ for the industry

Top YouTube creator MrBeast is worried about AI’s impact on creators’ livelihoods, despite having dabbled with using the technology himself. On Monday, the creator posted his concerns on social media, where he openly wondered how AI-generated videos could affect the “millions of creators currently making content for a living.” “Scary times,” he added. MrBeast, whose…

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