Fanatics Studios’ Next Big Media Play Is the NBA All-Star Game
Fanatics Studios is set to play ball with the NBA and NBC. The studio, a joint venture between Fanatics (founded by Michael Rubin) and OBB (founded by Michael D. Ratner), has been named creative and event production partner for the NBA All-Star Game. The multiyear deal tips off in 2027 in Phoenix, Arizona, with Fanatics…