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NBCUniversal’s Global Advertising and Partnerships division is leveraging talent and IP from the company’s networks for a custom ad campaign produced in-house for Israeli gaming startup Candivore’s launch of its flagship game Match Masters in the U.S. The campaign, tag-lined “All The Drama You Need,” will consist of three custom 30-second spots, featuring Real Housewives star Dorit Kemsley,…
It’s happening again. The NBCUniversal campus, already a flashpoint for Hollywood’s ongoing labor unrest, as the writers’ and actors’ guilds have alleged picket-busting, is now the site of a new strike controversy. This time Unite Here Local 11, the Southern California hospitality union that’s also currently staging walkouts, is claiming that the Sheraton Universal is…
The cadre of reality stars and crew alleging they’ve experienced or witnessed “grotesque and depraved” mistreatment on NBCUniversal’s reality television series is demanding to be released from nondisclosure agreements. After earlier this month warning the company that a “day of reckoning” was coming for its reality TV empire, now attorneys for the still unnamed cast…
NBCUniversal’s general counsel on Thursday received a letter from top Hollywood lawyers alleging that “a day of reckoning” is coming because of the “sordid and dark underbelly” of the media giant’s reality television empire. According to the letter, veteran entertainment attorneys Bryan Freedman and Mark Geragos together represent “a significant number” of people employed by…
Comcast reported its Q2 earnings Thursday, with its NBCUniversal division reporting some huge gains but also underscoring the challenge of making streaming into a profitable business. Overall, Comcast handily smashed Wall Street expectations in both revenue and earnings per share. Peacock now has 24 million subscribers, up from 22 million last quarter and 13 million…
Peacock is the latest streaming platform to get a price hike, and the first for the NBCUniversal service since launching in summer 2020. The studio said existing Peacock subscribers will see the price for the Premium service rise by $1 a month to $5.99, starting on August 17. And the Premium Plus tier — which…
Comcast’s NBCUniversal has unveiled a strategic expansion of its global One Platform advertising technology, data, measurement, and content offering, enabling marketers to manage multi-market ad campaigns across linear TV, connected TV, and premium digital video inventory in a single buy. One Platform is partnering with FreeWheel, Comcast’s advertising management solution that enables clients to manage…
Thomas W. Sarnoff, who had a six-decade career at NBC Network and was the youngest son of RCA/NBC media mogul David Sarnoff, has died. He was 96 years old. Sarnoff passed away on June 4, a spokesperson for the Television Academy Foundation told The Hollywood Reporter on Thursday. No cause of death was indicated. He…
If NBCUniversal’s upfront presentation Monday morning was any indication, the week ahead will be a relatively low-key affair, with plenty of pitching, with very little in the way of specifics. There will be one constant, however: Striking writers. Outside of Radio City Music Hall on Monday, a crowd of more than 200 writers marched in…
Linda Yaccarino is speaking out on Twitter a day after being named the social platform’s new CEO by owner Elon Musk. “I’ve long been inspired by your vision to create a brighter future,” she wrote. “I’m excited to help bring this vision to Twitter and transform this business together!” On Friday, The Hollywood Reporter learned…