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Meta’s been on a roll, partnering with Ray-Ban and now with Oakley to debut the HSTN glasses, but remember when Google was sort of the de-facto leader in the smart headset space? Sure, Google Glass and Google Cardboard were VERY early for their times, but here’s something worth thinking about – what if Google just…
Some brands probably think about what their industry will look like in the next five years. Others simply go along with whatever is trendy or in the moment. And then there are brands that look to the future—fifty years from now. Oakley has already created a vision for 2075 with their latest release. When it…
When the next astronauts walk on the Moon’s surface during the Artemis III mission, they’ll be seeing the lunar landscape through Oakley’s cutting-edge visor technology. The iconic eyewear brand has partnered with Axiom Space to develop the visor system for the Axiom Extravehicular Mobility Unit (AxEMU), marking a groundbreaking collaboration between two distinct industries. This…
The smart eyewear market has exploded in 2025, with Meta leading the charge through its strategic partnerships with eyewear giant EssilorLuxottica. Following the runaway success of Ray-Ban Meta glasses, which have sold over two million units since their 2023 debut, Meta has expanded its portfolio with the athletic-focused Oakley Meta HSTN. But which of these…
If you told me a few years ago that Meta would be coming for the action camera market, I might have laughed. They’ve tried hard to make cameras cool (remember their Portal device that bombed so badly because of impending backlash from the Cambridge Analytica scandal?), but somehow it never worked. Two years ago, something…