Perplexity CEO says its browser will track everything users do online to sell ‘hyper personalized’ ads
Perplexity doesn’t just want to compete with Google, it apparently wants to be Google. CEO Aravind Srinivas said this week on the TBPN podcast that one reason Perplexity is building its own browser is to collect data on everything users do outside of its own app. This so it can sell premium ads. “That’s kind…