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The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape. The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online…
Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup. Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a…
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem. As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We…
Google expands its AI-powered Product Studio to the UK, India, and Japan. New features include direct file uploads and seasonal themes. Google is rolling out its AI-powered Product Studio to merchants in the UK, India, and Japan, while introducing new features to streamline product image creation. Why it matters. This expansion gives more e-commerce businesses…
Google promises to streamline operations for advertisers, potentially increasing fairness and efficiency in the crediting process for LSAs. Google is rolling out automated Local Services Ads lead credits in July, streamlining the process for advertisers to receive credit for poor-quality leads. Why it matters. This change aims to save time for advertisers and ensure more…
Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities. Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics…
Google is removing several content label exclusions for YouTube and restricting some filters to the account level. Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but…
An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions. Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that…
Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns. Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, the company announced today. The big picture. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding….
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller. LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more…