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Rebranding is a delicate dance between honoring legacy and embracing modernity. Done right, it feels like a natural evolution. Done wrong, you get something like what Jaguar did, nuking every bit of goodwill it had within its fanbase. In recent years, automotive brands have rushed to flatten their logos in a bid to appear more…
The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’. I didn’t have a Jaguar rebrand in my 2024 bingo cards, but honestly, this year has been curveball after curveball, hasn’t it? The British luxury automobile brand just unveiled its rebranding, characterized by 4 new elements that make up Jaguar’s…