People are finally using Reddit’s search

People are finally using Reddit’s search

After being harried by complaints that its search function needed improving, Reddit has in the last few years invested in its search engine, and has even added AI features to help its users find what they’re looking for. It appears that investment is finally paying off: The company has seen a 30% year-on-year jump in…

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7 Best Camping Accessories Reddit Can’t Stop Recommending in 2026

7 Best Camping Accessories Reddit Can’t Stop Recommending in 2026

Reddit doesn’t do polite recommendations. When the camping subreddits discover something genuinely worth packing, it appears in threads, trip reports, and upvoted comment chains until it becomes the kind of gear knowledge everyone assumes you already possess. In 2026, that process has surfaced seven accessories that earned their distinction not through sponsored posts but through…

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Reddit is testing a new AI search feature for shopping

Reddit is testing a new AI search feature for shopping

Reddit announced on Thursday that it’s testing a new AI search tool that takes community recommendations and matches them with products from some of the company’s shopping and advertising partners. A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy…

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Reddit CEO says chatbots are not a traffic driver

Reddit CEO says chatbots are not a traffic driver

Reddit CEO Steve Huffman said AI chatbots aren’t a major traffic driver for the social platform despite companies like OpenAI and Google having seen progress in people using AI for search. During Reddit’s Q3 2025 call, the exec noted that Google search and direct access continue to be its top traffic drivers. “[Chatbots are] not…

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