Social media follower counts have never mattered less, creator economy execs say
As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it. “I think that 2025 was the year where the algorithm completely took over, so followings stopped mattering entirely,” LTK CEO Amber Venz Box told TechCrunch. This isn’t news…