# Crypto Biz: Gucci ‘apes’ into crypto
” Crypto Biz: Gucci ‘apes’ into crypto “ What comes to mind when you think of Gucci? Designer handbags, fashion jewelry, elegant Swiss watches? What about payment integration with an ERC-20 governance and utility token that wants to power Web3? Rolls off the tongue, doesn’t it? The iconic Italian fashion brand announced this week it…