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Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT’s market share is less than 1%. Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and…
SEO has outgrown the traditional blue links — and so should your strategy. Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President of Search & Site Experience at iQuanti for SEO Beyond Just the…
AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal – at less than 1% AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a…
I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs. AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped…
Are you sabotaging your SEO efforts? Avoid these blunders – from blaming algorithms to misusing canonical tags – and optimize smarter. We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side…
High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks. A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By analyzing your current performance and making…
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights. After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are…
Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site. English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget. To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s…
ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages. SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the…
SEO won’t deliver results if your foundation isn’t ready. Learn what to fix first to turn traffic into real business growth. When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast. So when my recent client demanded these deliverables ASAP, my response…