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With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving…
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people. “Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a…
AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency. We rely on search engines to find information every day, but what if there was a better way? Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you. They don’t…
Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it. If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up…
A week after the stressful Google reviews count bug, Google still has not fully resolved the issue – but it should be resolved soon. Google had this really visible bug over the past week, where the number of reviews shown on a Google Business Profile, was showing fewer reviews than it should have. In short,…
From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches. As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces predicting the next big trend. Content marketing,…
High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it. After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies…
Looking for the best AI image generator? Whether you need photorealistic art or stylized graphics, these tools deliver. AI image generation is making it easier than ever to create high-quality visuals. Whether you’re working on blog posts, marketing materials, social media, or product design, these tools help you produce stunning images in seconds. But with…
Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings. The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t…
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices. Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google…