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Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials. Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s hardly any time to pause and reflect on…
A detailed analysis of ChatGPT search and Google’s performance across 62 queries, with scoring metrics and practical examples. The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide some insights into…
This last Google core update was more impactful than the December core update but not the August or March 2024 core updates. Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a reminder, every core update that Google confirms means that the ranking changes from…
AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025. AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change, the more they…
Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales. Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales….
See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies. Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In 2025,…
Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation. Google reviews are powerful. They’re essential for building trust, attracting customers, and boosting local SEO. But what happens to your local visibility and online reputation when these valuable reviews suddenly vanish? We’ve…
This update was released a day after Google finished rolling out the December core update. Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete,” Google wrote. Timing. Google…
Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions. In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my couch when…
YouTube says it’s about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025. YouTube tells creators: “Our algorithm doesn’t pay attention to videos; it pays attention to viewers. So, rather than trying to make videos that’ll make an algorithm happy, focus on making videos that…