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Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year. Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising…
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights. Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide breaks down top affiliate networks by use case,…
Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline. AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why…
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there. When we talk about search, we usually focus on what people are looking for – keywords, queries, and intent. But in 2025, there’s a more powerful question to ask: “Where are they searching – and why…
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction. As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Dramatically lower costs. Automate technical capabilities. Provide unbiased, data-driven decisions….
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape. “Just Google it” – ah, so 2021. These days, organic search and discovery – although still largely conducted on Google – have fanned out to many sources, with user behavior more multi-layered and…
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts. You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both). While there’s no shortage of articles discussing their general benefits, there’s surprisingly…
Google will gradually roll out this change over the coming months. Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the change. Google said, “Over…
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update. AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s…
Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more. AI has changed how people search – and what it means to be “visible” in results. Links and rankings still matter, but they’re no longer the full picture. Now, it’s about mentions, citations, and whether your brand…