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Here’s why brands must focus on user experience, not semantics, and be present on platforms where their audience is searching. The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok…
Google changed where Web Stories show in Google Search and Google Discover – a long time coming… Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results. Plus Google made some other availability changes to Web…
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source…
TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen. A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Why we care….
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers. There is too much misinformation about how SEO works. And this doesn’t help to increase investment in our industry. In this article, we’re going to clear it all up. You’ll learn exactly…
SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 11-12. As you know, 2023 was an unprecedented year for search and the pace of change will continue through 2024. There’s…
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more. Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring…
Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO. Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But…
Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends. The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, user-centric metrics into established SEO KPI frameworks. …
Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm. It’s a topic concerning many in the SEO industry at the moment. And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no…