Hollywood celebs are getting into microdrama apps

Hollywood’s finest — the people accustomed to massive eight-figure checks and exotic movie sets — are now betting on something much smaller: microdramas. Microdramas are short, scripted series designed to be watched on phones. Episodes typically run just a few minutes, and often feature soap opera-style plots, dramatic twists, and cliffhangers designed to keep viewers…

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Netflix expands revamped mobile app across Asia and doubles down on kids’ gaming

Netflix expands revamped mobile app across Asia and doubles down on kids’ gaming

Netflix is stepping up its game in mobile and gaming, as revealed during the company’s recent APAC Product Innovation Showcase.  During the event, Netflix outlined plans to expand its refreshed mobile experience to additional markets across Asia-Pacific, while also growing its gaming ambitions through the continued rollout of Netflix Playground, a dedicated space for children’s…

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X continues to bet on vertical video with its latest update

X continues to bet on vertical video with its latest update

X recently introduced a new immersive video player, signaling another major step in its ongoing push into video-focused experiences.  Nikita Bier, X’s head of product, announced the update earlier this week, admitting the previous video player “badly needed a refresh.” The redesign aims to make video consumption more engaging and user-friendly, especially on mobile devices….

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