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Privacy will be a major theme when Apple unveils a new version of Siri at the Worldwide Developers Conference in June, according to Bloomberg’s Mark Gurman. The Siri relaunch is widely seen as Apple’s big chance to reestablish its relevance in artificial intelligence. As part of that effort, company executives will argue that they’re taking…
We’re about to get our first real look at the results of the recently announced AI partnership between Apple and Google, according to Bloomberg’s Mark Gurman. Gurman reports that Apple is planning to announce a new version of Siri in the second half of February. Using Google’s Gemini AI models, this Siri update will reportedly…
Apple CEO Tim Cook signaled to investors the company is still open to acquisitions and partnerships to move things forward on the AI front. The comments were made this week during the company’s Q4 2025 earnings call. The exec also offered a brief update about Apple’s next-generation, AI-powered Siri, saying the service was still on…
Ke Yang, the Apple executive leading the iPhone-maker’s efforts to build AI-driven web search, is heading to Meta, according to a Bloomberg report. Yang’s departure marks the latest in a string of exits from Apple’s AI unit, putting the company into jeopardy in the lead up to a much-anticipated Siri revamp scheduled for March. Rouming…
This week, OpenAI announced that apps can now run directly inside ChatGPT, letting users book travel, create playlists, and edit designs without switching between different apps. Some immediately declared the app platform of the future — predicting a ChatGPT-powered world where Apple’s App Store becomes obsolete. An open question was answered today – “what will…
At yet another splashy event, Apple on Tuesday introduced its latest lineup of iPhones: the iPhone 17, 17 Pro, 17 Pro Max, and a new slimmer version dubbed the iPhone Air. The “Air” branding is meant to bring to mind other lightweight — and sometimes less expensive — Apple products like the MacBook Air and…
Apple’s Siri overhaul may include an AI-powered web search tool with technology powered by Google’s Gemini, according to a new report from Bloomberg’s Mark Gurman. The iPhone maker, which has been criticized for falling behind in the AI race, delayed its long-awaited Siri update until 2026. In the meantime, the company has been scrambling to…
Apple is falling behind in the race to transform Siri into an AI assistant that’s as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company’s tech instead of developing its own. Apple is now exploring a partnership with Google, its most direct competitor in the smartphone business, according to…
Apple has formed a new team to build a ChatGPT-like app, according to according to Bloomberg’s Mark Gurman. This team — reportedly called Answers, Knowledge, and Information — is working to build an “answer engine” that can respond to questions using information from across the web. This could be a standalone app or provide search…
If you’ve upgraded to a newer iPhone model recently, you’ve probably noticed that Apple Intelligence is showing up in some of your most-used apps, like Messages, Mail, and Notes. Apple Intelligence (yes, also abbreviated to AI) showed up in Apple’s ecosystem in October 2024, and it’s here to stay as Apple competes with Google, OpenAI,…