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Social media isn’t a passing fad if its popularity is any indicator. Today, 61% of the world’s population uses social sites, and the average person bounces between seven platforms per month. This popularity presents plenty of opportunities for marketers. You can use platforms like Instagram and TikTok to connect with customers in creative and unique…
Artificial intelligence (AI) has grown significantly in the last decade and is already present in many facets of our lives. AI has totally transformed a wide range of industries, from self-driving cars to virtual assistants. One area where AI’s effects are most visible is social media. Social media platforms such as Facebook, Instagram, TikTok, and…
In the contemporary digital age, social media and email marketing are the most effective digital tools for b2b businesses to reach their target audience and grow their client base. Though both are capable of executing their respective tasks, however, the overall efficacy of both is further enhanced when integrated and used together. Integrating social media…
Social media has come a long way since its inception, and it’s not slowing down anytime soon. In the year 2022, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with 6 new users joining every second. With new platforms and features popping up all the time, it can…
Over the past decade, attitudes toward social networks have changed dramatically. Now it is not just a means for friendly communication and acquaintances, but also one of the channels for attracting customers and developing business. But this statement is relevant only when a professional SMM specialist works in the team. Below are a few key…
Many brands have started utilizing social media to understand customer issues and complaints. Most of their audiences are active on social media channels. This gives them direct access to customer insights and requirements. Brands can also reinforce their branding efforts by bringing in customer support services through social outlets. Facebook, Instagram, Twitter, and YouTube are…
Social media marketing has changed the way that businesses connect with consumers. Businesses that use social sites like Instagram, TikTok, and Facebook can post trending, engaging content that piques the interest of potential customers and builds a buzz around their brand. However, creating content that connects with your audience can be difficult. Consumer trends change…
Bob: Hey, Rob! What do you do? Rob: I have a brand of my own. Bob: Oh, what’s the name? Rob: It’s called “X”. Bob: Okay, where can I find it? Rob: Here, at this address. Bob: Umm, I meant which social platform… Moral of the story: If your brand is not on social media,…
Sentiments and emotions are hard to quantify, but, ironically, are the most crucial factors when a user makes a purchase decision. Users share their thoughts and opinions across various social platforms day-in-out. To make the most of it, brands need to monitor the chatter and derive useful insights that help understand user emotions, intent, and…
“How to Create a Successful TikTok Marketing Strategy” Despite being a relatively new player in the social media space, TikTok has already established itself as an absolute powerhouse. The platform is insanely influential, leading the way when it comes to viral trends and attracting a colossal audience of actively engaged users. Unsurprisingly, this also means…