As Broadcast Slowly Dies, Nichecasting Is on the Rise
CNBC entertains Wall Street honchos and Joe Scarborough draws Washington politicos. But Malcolm Harris is content with reaching a far less sexy audience: freight industry executives. Since September, Harris — a former sports talk personality — has helmed “What The Truck?!?,” a thrice-a-week, livestreaming show setting the agenda in the world of logistics. Harris yaks…