#Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

#Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. On June 12 and 13, 2024,  Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in…

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#Hershey’s recipe for advertising success: Unified clean room measurement by LiveRamp

#Hershey’s recipe for advertising success: Unified clean room measurement by LiveRamp

Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights. Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve…

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#Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

#Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

It’s likely alternative data will be one of many ingredients used for cookie replacement. Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match…

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