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“# 3x NBA champion Andre Iguodala becomes the latest athlete to receive salary in crypto ” On Monday afternoon, Andre Iguodala, three-time NBA champion and the professional basketball player for the Golden State Warriors, announced via Twitter that he would be taking a portion of his estimated $2.647 million annual salary in Bitcoin (BTC). In…
“# The biggest consumer brands that engaged with crypto in 2021 ” 2021 was an exciting year for crypto, with several well-known — some unexpected — brands entering the crypto sector. Here’s looking at you, Charmin, and your toilet paper nonfungible tokens (NFTs). The year saw its fair share of moments that had crypto enthusiasts…
“# Year of sponsorships: Celebrities who embraced crypto in 2021 ” Though the crypto space has seemingly moved beyond the endorsements many minor celebrities bestowed on token projects during the 2018 initial coin offering boom, its growing popularity and acceptance now has professional sports players, Hollywood elites and politicians backing major companies dealing with digital…
“# Golf startup putts $10.5 million in NFT sales ” No sector of the economy or indeed life is safe from nonfungible tokens (NFTs) or tokenization. Golf is the latest sport to succumb to the lure of NFTs and a round of decentralization thanks to the efforts of LinksDAO. In a sold-out NFT drop, LinksDAO…
“# Touchdown! Goal! Knockout! Crypto and sports collide in 2021 ” Cryptocurrencies and sport have continued to collide in 2021 with synergies between the two proving to be fruitful on a number of fronts. The relationship between the sports world and the various applications of cryptocurrencies and blockchain technology has slowly been expanding over the…
“# Getting paid in BTC was a ‘big part’ of the reason this MMA fighter signed with Eagle FC ” Kevin Lee, a professional mixed martial arts fighter, has said a major factor in his decision to sign with a new promotion company was Bitcoin (BTC). According to a report from MMA news outlet BJ…
“# Ferrari’s new deal with blockchain firm Velas hints at NFTs ” Italian luxury sports car manufacturer Ferrari is moving into the blockchain industry by inking a partnership with Swiss blockchain startup Velas Network. Ferrari officially announced Monday that it had signed a multi-year agreement with Velas to jointly issue “exclusive digital content” for the…
“# 7 NFL players that chose crypto over cash salaries ” For NFL fans, 2021 was a great year. Stadiums returned to capacity crowds after the 2020 season was shortened with limited attendance. Stadium parking lots were again filled with the enthusiastic anticipation of tailgaters and their barbequed camaraderie. It was also a great year…
“# On heritage and NFT: Challenging the meaning of legacy itself ” In his monthly crypto tech column, Israeli serial entrepreneur Ariel Shapira covers emerging technologies within the crypto, decentralized finance (DeFi) and blockchain space, as well as their roles in shaping the economy of the 21st century. When trying to examine the nonfungible token…
“# Crypto exchanges aim for home run at Super Bowl 2022 ” Crypto exchange platforms Crypto.com and FTX will run advertising commercials at the Super Bowl LVI 2022 on Feb. 13. Both exchanges have been working tirelessly to establish their brands and penetrate the United States market. Super Bowl advertisements are known to be very…