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“# UFC inks $175-million sponsorship deal with Crypto.com ” Ultimate Fighting Championship, a major global mixed martial arts organization, continues its deep dive into the cryptocurrency industry by announcing a sponsorship deal with a cryptocurrency exchange. UFC announced Wednesday that it agreed to a fight-kit partnership with Crypto.com, one of the world’s largest crypto trading…
“# NBA’s Portland Trail Blazers to wear crypto logo for next five years ” The Portland Trail Blazers, an American professional basketball team competing in the National Basketball Association (NBA), is moving into the cryptocurrency industry with a new partnership. The NBA announced Thursday that the Trail Blazers has landed the league’s first jersey patch…
“# Dutch Football Team AZ Alkmaar to hold Bitcoin and pay players in BTC ” AZ Alkmaar is set to become the first professional football club in the Netherlands to pay player salaries in Bitcoin (BTC). In a statement posted on the club website on Thursday, the Eredivisie side, which finished third in the 2020/2021…
“# Crypto.com announces global partnership with Formula 1 ” Cryptocurrency exchange Crypto.com has announced it will partner with Formula 1 in its racing series this year. In an announcement today, Formula 1 said Crypto.com would be the new global and inaugural partner for its 2021 Sprint series, scheduled to begin on July 17. As part…
“# Tom Brady and Gisele Bündchen take equity stake in FTX crypto exchange ” Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen are the latest celebrities to reaffirm the growing adoption of the cryptocurrency industry. West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business…
“# Portuguese national football team launches fan token with Socios ” Blockchain-based sports platform Chiliz has partnered with the Portuguese Football Federation to release fan tokens on Socios. In a Thursday announcement from Socios, the platform said it will be dropping tokens for the Portugal national football team, also known as A Seleção or “The…
“# Germany commemorates Euro 2020 soccer team with NFTs ” The German Football Association (DFB) has officially announced the debut of national soccer team nonfungbile tokens (NFTs) in partnership with a major blockchain-based fantasy soccer game provider Sorare. As part of an official license agreement, the DFB will create digital collectible cards on the Ethereum blockchain…
“# Pro basketball league in Canada will offer players Bitcoin salaries ” The Canadian Elite Basketball League will be allowing players from its seven teams to accept a portion of their salaries in Bitcoin starting next week. According to a Thursday announcement, the Canadian Elite Basketball League, or CEBL, has partnered with Toronto-based cryptocurrency exchange…
“# NASCAR driver opts for crypto payment in sponsorship deal ” Landon Cassill, a professional race car driver in NASCAR’s Xfinity Series, will be receiving part of his salary in Bitcoin and Litecoin as part of a sponsorship with crypto broker Voyager. According to a Thursday report from the Associated Press, Voyager has finalized a…
“# NBA 76ers joins fan token platform Socios ” Socios, the blockchain-based platform responsible for tokenizing many popular sports franchises, has said the Philadelphia 76ers basketball team will be joining its roster. In a Thursday announcement from Socios, the platform said as part of the partnership the 76ers, or the Sixers, will integrate branding from…