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YouTube hit another high point in TV usage in March, and Prime Video’s Reacher flexed its considerable muscle as well. Nielsen’s monthly Gauge report on TV use in the United States has YouTube commanding 12 percent of all viewing time, the highest mark for the platform since the ratings provider began tracking that data in…
The big first-night audience for Saturday Night Live‘s 50th anniversary special carried over to streaming the week after — giving the show its first-ever appearance on the Nielsen streaming charts. SNL, which streams on Peacock, notched 863 million minutes of viewing in the United States for the week of Feb. 17-23. That was good for…
Bluey was at the forefront of pop culture discourse for several weeks in the spring, as plenty of adult critics discussed how much the animated show meant to them. Its target audience probably didn’t read much of that discourse — kids under 10 aren’t big consumers of that sort of thing — but they (and…
The massive YouTube reach of Jimmy “MrBeast” Donaldson seems to have translated some to Prime Video. The Amazon-owned streamer says some 50 million viewers worldwide have watched Beast Games, a competition series co-created and hosted by Donaldson, in its first 25 days of release (which includes the first half of a 10-episode season). Prime Video…
The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings. The ratings service’s Gauge snapshot for November also shows streaming…
The season finale of Agatha All Along helped push the Marvel series to its best showing in the Nielsen streaming rankings. The Kathryn Hahn-led show tallied 744 million minutes of viewing on Disney+ for the week of Oct. 28-Nov. 3; the final two episodes of the season debuted on Oct. 30. That’s by far the…